Trusted Partners
About B2B Software Leads
Hi, I’m Andrew, owner and operator of B2B Software Leads. My mission with this agency is to help SaaS companies find and acquire more customers.
After earning a Business Management degree 2021, I entered the world of supply chain management as a freight broker where I created and managed my own book of business. I then transitioned to tech sales in 2023 and entered training, development, and placement program. I learned and practiced the foundations of generating pipeline for a sales team.
I was hired out of memoryBlue in the first 3 months of my eighteen-month contract by SurePoint Technologies, who competes in smb legal tech. There, I was promoted twice in 15 months while also doing freelance business development work for Pryon, an enterprise AI suite specializing in RAG.
Today, I'm a sole senior associate for Fulcrum GT, a privately owned 9-figure tech company serving top global professional service firms with a portfolio of 25+ products. I act as a business development rep and account executive. We're a boutique firm sourcing 1-2 new clients per year for long-term, 7-figure projects.
My experience across different organizations has developed a skill to understand SaaS offerings, competitive landscapes, build strategic prospecting lists, effectively communicate with prospects, and execute repeatable lead generation systems.
I act as a solopreneur with the support of a strong personal and professional network.
OUTREACH CHANNELS ('the core four')
COLD: one-to-one
COLD: one-to-many
COLD: one-to-many
This is the strategy I've built the beginning of my career on - cold calling, cold emailing, direct messaging, direct mailing, etc. This skill has allowed me to create new business opportunities seemingly out of thin air for a variety of software products intended for a variety of personas.
COLD: one-to-many
COLD: one-to-many
COLD: one-to-many
How do we scale cold outreach to more people? Not automating email blasts. That's still one-to-one, just really fast. The answer is digital ads. We put our cold outreach message in front of thousands of targeted people through social media ads. Then, we contact those who expressed interest.
WARM: one-to-one
WARM: one-to-many
WARM: one-to-many
Okay cool, strangers are interested in our stuff. What about people who know you? Think of your closed-lost and churn. How often are you staying in touch with the people who are already familiar with you and your solution and likely have the use cases for it?
WARM: one-to-many
WARM: one-to-many
WARM: one-to-many
Now we want to stay in touch with the people who know us all at once. That's going to be posting content. Think of your subscribers and followers. What can you put out consistently that your personas will enjoy? It can be a mix of informative, entertaining, and influential to take action with your solution.